Amazon Prime Day 2018 Deals and Date

We are excited to bring the best deals from Amazon Prime Day 2018 here to you. Prime Day is Black Friday in July at the nation’s largest online retailer. It has also become one of the biggest kick-off events for back-to-school shopping across the country.

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You will need to have an Amazon prime membership in order to take advantage of the deals. However, Amazon has offered discounted memberships or a 30 day free trial for those signing up for the service.

Prime Day has singlehandedly become one of the biggest shopping days in the United States. Although it has yet to reach the levels set by Singles Day from Alibaba, China’s ecommerce giant, Amazon sales are now topping a billion dollars during this single day in the middle of the historically slow summer shopping season. Although its retail competitors have tried to steal some of its thunder, the one-day only promotions offered by Amazon obviously have a lot of fans.

We are going to be gathering some of the best deals during Prime Day here at Funtober as part of our back-to-school 2018 shopping coverage. We hope you stop back then and enjoy our coverage. In the meantime, here is some information about the date for you to start getting excited.

On What Date Will Amazon Prime Day 2018 Happen?

We anticipate that Prime Day will fall on Tuesday, July 10, 2018. For the past two years, Prime Day has occurred on the second Tuesday in July. This year, the second Tuesday falls on July 10th.

Prime Day has been held as late in the calendar as July 15th, so it is possible that Jeff Bezos could decide to have it on July 17, 2018 instead. However, with the Back to School shopping season pushing forward into July, it seems unlikely that Prime Day will fall later in the calendar year.

Because we know you love deals, we will post the date here as soon as it is announced.

History of Amazon Prime Day

The first Prime Day was held on July 15, 2015. It celebrated the 20th anniversary of the creation of (the company was initially incorporated under another name). They rolled out new deals every 10 minutes. The day broke sales records at the company, selling 34.4 million items across Prime-eligible countries at a record of 398 items per second. This exceeded its sales from Black Friday 2014 by 18 percent.

Prime Day 2016 fell on July 12, 2016. Amazon increased the number of items in stock so that they could offer the discounts to more customers. They also rolled out the new discounts at a faster pace – every five minutes rather than every ten minutes in 2015. It turned out to be the biggest day ever for the online retailer and its order volume exceeded the previous Prime Day by more than 60 percent. Amazon ended up selling two million toys and more than 90,000 TVs that day.

Prime Day 2017 happened around July 11, 2017. It technically started at 9 PM Eastern on July 10th and finished 30 hours later at 2:59 AM Eastern on July 12th. It ended up being the biggest sales day in Amazon’s history. Sales were bigger than either Black Friday or Cyber Monday 2016. The event grew by more than 60% compared to Prime Day from the previous year. The most popular item with buyers was the Echo Dot.

Amazon Prime Day 2018 will have a tall order if it is going to set another record and stay Amazon’s biggest shopping day. Cyber Monday 2017 topped the previous record for sales set by Prime Day 2017.

Why is it called Prime Day?

The nation’s #1 retailer offers its best discounts to its subscribers of Amazon Prime. Prime is an annual subscription service that offers free two-day shipping on over 100 million items. It also allows streaming of millions of songs, free Kindle e-books and other benefits. The cost of Prime is currently $99 for a 12 month subscription.

Prime History

Amazon Prime was launched in 2005 to offer subscribers free two-day delivery on an unlimited number of items for $79 a year. The service followed on the success of its Free Super Saver Shipping. The hope of the company was that customers would spend more. It has been called the company’s riskiest gamble so far in its history. The price of Prime went up in 2014 to $99 a year. Amazon founder and CEO Jeff Bezos has called it “the best bargain in the history of shopping.”

In April 2018, Amazon announced that the price of a Prime membership would increase to $119. Executives said that the 20% hike was due to the need to cover additional costs from the program, such as increases in shipping fees.

Best Prime Day Deals from 2017

TV Deals

One of the best deals in the smart TV category was the 55-inch Element 4K Ultra HD Smart LED TV for $399.99 (normally $649.99). Amazon also offered the 2017 model of Sony’s 65-inch 4K Ultra HD Smart LED TV for $1498 (25% off). Amazon also offered TCL Roku TVs for up to 35% off with some sold as low as $100.

Amazon Products

Amazon offered big discounts on almost every Echo, Kindle and Fire offered by the company. This included a 50 percent price cut on the Amazon Echo and a $35 price for the Echo Dot. Most other Amazon products were $30 to $50 off.

Smart Home

There were discounts on the Phillips Hue Color starter kit, the Hunter smart ceiling fan, the Anova Sous Vide precision cooker and the Portal Wi-Fi Router.


In addition to the televisions, there were a variety of discounts on headphones, headsets, speakers and other entertainment items.

Computers and Gaming

There were some great savings on desktops, laptops, 4K LED Computer Monitors, hard drives and video games.

Prime Day 2018 Deals

Amazon usually offers some of its best discounts of the year on its own products during Prime Day.  If you are interested in picking up a Kindle, Fire, Echo or Ring doorbell, then this is one of two times during the year where you are likely to get an incredible deal (the other is Thanksgiving weekend, with what are almost always tremendous Black Friday and Cyber Monday sales).

Amazon Kindle Reader: A book e-reader made and sold by Amazon that downloads content over wireless networks. Browse, buy, download and read eBooks on this device.

Amazon Fire Tablet: The Fire 7, Fire HD 8 and Fire HD 10 are affordable tablet computers made and sold by Amazon.  There is also a Kids Edition of the Fire 7 and the Fire HD 8.  The kids version comes with a kid-proof case, 2 year worry free guarantee, one year of free access to kid-friendly books, movies, apps, games and more. Plus, Parental controls allow management of usage and content access.

Amazon Fire TV Stick: A digital media player and remote created by Amazon that plugs into a HDMI port on a TV and delivers content to your television over your home’s wireless network.

Amazon Echo: A voice-enabled smart speaker (now in its second generation with the 2017 version). The Echo Dot is a smaller, more affordable version of the Echo. The Echo Plus is the latest version of the device – it is used to automatically discover and setup compatible smart lights. All three devices play music, control smart home devices, make calls, send/receive messages and deliver content such as news, weather, sports scores and more.

Amazon Echo Show and Spot: The Echo Show is Amazon’s popular Alexa-enabled Echo with a video screen. The Echo Spot is a compact video screen designed to fit anywhere with hands freee operation via Alexa.

Amazon Echo Look: A style assistant with hands-free camera and Alexa. It offers a Style Check to get a second opinion on your outfit. The Style Check combines fashion specialists with machine learning algorithms. It also allows you to see yourself from every angle and build your own personal lookbook.

Ring Doorbell: Amazon acquired the smart home equipment maker Ring earlier this year so the Ring Video Doorbell will likely get substantial price discounts during Prime Day 2018.  The device lets you see, hear and speak to people at your door via your phone, tablet or PC.  There is also an instant alert for visitors both via motion sensors as well as when the doorbell is press.  Owners of the device can also get video on demand via the camera.

We have also started building out the pages where we will host specific deals on products for this year:

Bike Deals
Blu Ray Player Deals
Book Deals
Camera Deals
Camping Deals
Chromebook Deals
Drone and DJI Deals
Fitbit Deals
GoPro Deals
Headphones Deals
Instant Pot Deals
Keurig Deals
Kindle Deals
Kitchenaid Deals
Laptop Deals
TV Deals
Xbox One Deals

Stop Back Soon

We will be updating this page as Amazon Prime Day 2018 draws near. We hope you found it helpful and return as July 2018 approaches for the date announcement and the best deals. You can also count on us to update this page again for the fifth annual Amazon Prime Day 2019 as well.