We will be gathering things to do all weekend long, from Thanksgiving Eve parties to Weekend events, and plenty of shopping in between.
Black Friday is the Friday following Thanksgiving in the United States. It is traditionally considered the start of the Christmas shopping season. Although the term Black Friday has been used for years in different contexts, it came to be associated with deep discounts at retailers to start the holiday season in the 1980s.
Here are some of the stores we track ads for each year. Each ad is connected to the respective store’s website for easy shopping. Ads and deals are usually available beginning in November.
Small Business Saturday
The day after Black Friday is Small Business Saturday, an up and coming day for marketing and patronage of local and small businesses. The event started in 2010 as a promotion by credit card company American Express. An estimated $19.6 billion was spent at small independent businesses on Small Business Saturday in 2020, a record high amount for the 10th anniversary.
The first Monday after Thanksgiving is Cyber Monday, a day of deep discounts at online and e-commerce retailers. The term was first used in 2005 by Shop.org, a division of the National Retail Foundation. On its 10th Birthday in 2015, online orders hit $3.07 billion, and have grown each year since. American consumers spent $10.8 billion on Cyber Monday in 2020, making it America’s biggest e-commerce sales day ever.
Nonprofit organizations have started using the #GivingTuesday hashtag to encourage charitable contributions on the first Tuesday following Thanksgiving. In 2015, more than 1 million donated over $100 million to various causes as part of the campaign. The trend experienced massive growth in the years that followed, with 34.8 million people in the US donating a record $2.47 billion, a 25% increase from 2019’s $1.97 billion. The day is currently celebrated not only with cash donations but also volunteering and acts of kindness in the United States and 70 other countries.